Breaking The Ice
PAC BUZZ WINS BIG AT THE IN-HOUSE COMMUNICATION EXCELLENCE AWARDS, FOR FIFTH YEAR IN A ROW.
Pacifica’s association with the ICE Awards extends to five consecutive years where we have been declared runners-up in the first three and then the winner, in the latter two. Our consistent victories encouraged us to give the entire magazine a design makeover so that we performed consistently in the future. It seems our efforts have paid off!
Now in its eighth edition, the Inhouse Communication Excellence (ICE) awards is an initiative started by the Shailaja Nair Foundation. It recognises the best corporate publication that use its international newsletter as a motivational tool to strengthen bonds between employees as well as clients. Pacifica was declared as a nominee at the luxury event this year as well, and so were present at the prestigious gala held at a private hall at the Mumbai Cricketer’s Association in Bandra Kurla Complex, on the 4th of June 2016. The competition was tough and among the list of nominees were wonderful trade publications from recognised institutions such as Reserve Bank of India, Hindustan Unilever Ltd., Mahindra & Mahindra, UB Group, Taj Hotels, Mumbai International Airport Pvt. Ltd., Ford India Western Railways, Maharashtra Police, Vanarai Foundation, Chinmaya Mission Trust, Government Law College, IIT-Bombay, GIC, Bank of Baroda, and several more.
While Pacifica has been a regular on the ICE Award’s list of winners, we were pleasantly surprised to be awarded the Best International Magazine and Best Ice Coverage at the soiree. In fact, after winning the Best Magazine award last year, we assumed we had hit a glass ceiling of sorts. We regret that this year’s occasion was the last edition of the award ceremony that defines superlative corporate magazines. The industry will miss a valuable source of motivation. READ MORE about our magazine.